USA Travel

USA Today is by far the leader in commercial daily newspapers; their dail circulation reaches almost 3 million copies (weekdays). It is the second largest daily circulation globally, following the Times of India. The paper is distributed across all fifty States in the US and selected global locations such as Puerto Rico and Guam.

The paper survived the risk of nationwide distribution of a colorful newspaper through television box – like vending machines; they were also among the first to introduce satellite distribution of content, in order to distribute printing across the US. In earlier times there was heavy distribution at travel points and hotels, except the usual newsstands. The most important characteristic of USA Today is their ability to simplify news – break it down to easy-to-comprehend news stories that can be absorbed by mass population. The paper is divided into four main sections: News, Sports, Money, and Life, which are also color-coded to help people identifying them more easily.

Moving along with Web trends, Garnett established a USA Today web site that has become one of the major players on the Internet, ranking in the top 1000 list. The site serves as a daily news information portal and also provide USA Today subscription services worldwide.

Almost 5 million Web users from the US alone visit the site every month, mostly Caucasian male between 35-60 years with no kids and an annual income of $30-$60,000. With the advent of content digitization in such a massive scale due to the spread of Internet and mobile Web usage, the paper will have to find ways to penetrate these new markets and leverage the loss of daily sales which is currently observed throughout the newspaper Industry.

 As technology on digital book readers evolves and the technology is adopted by masses, it is possible to see in the coming years a large adoption of digital issues of the newspaper being distributed electronically through Kindle-like devices.